A emocionante vitória dos New York Giants por 21 x 17, contra o New England Patriots disputada no domingo (05/12) no estádio Lucas Oil em Indianápolis, decidida apenas no último lance, foi o prato principal de um evento que contou ainda com o show de Madonna e com o show da publicidade norte-americana nos intervalos comerciais.

Para os telespectadores americanos, os comerciais do Super Bowl costumam ser um show a parte.

Em 2012 chegam a estar custando $3,5 milhões de dólares por 30 segundos no intervalo da partida.

1- J.W. Morton & Associates - TaxACT: "Feel the Free"

2- RPA - Honda: "Matthew s Day Off"

3- RP& - Acura: "Transactions"

4- Anomaly - Budweiser: "Return of the King"

5- Anomaly - Budweiser: "Eternal Optimism"

6- Anomaly - Bud Light: "Rescue Dog"

7- Anomaly - Bud Light: "Welcome to Halftime"

8- Translation - Bud Light Platinum: "Factory"

9- Translation - Bud Light Platinum: "Work"

10- Venables, Bell & Partners - Audi: "Vampire Party"

11- Crispin, Porter + Bogusky - Best Buy: "Innovators"

12- Richards Group - Bridgestone: "Performance Basketball"

13- Richards Group - Bridgestone: "Performance Football"

14- Inhouse Agency - CareerBuilder: "Business Trip"

15- DDB Chicago - Cars.com: "Neck"

16- Red Tettemer & Partners - Century 21: Smarter. Bolder. Faster."

17- Wieden + Kennedy - Chrysler: "Halftime in America"

18- Wieden + Kennedy - Coca-Cola: "The Catch"

19- Wieden + Kennedy - Coca-Cola: "Superstition"

20- Poptent, Y&R - Oikos Yogurt: "The Tease"

21- Grey - E-Trade: "Fatherhood"

22- BBDO - GE: "Building Something Big in Louisville"

23- BBDO - GE: "Power and Beer"

24- Fallon - Cadillac: "Sneak Peed"

25- Criado por consumidor - Camaro: "Happy Grad"

26- Goodby, Silverstein & Partners - Chevrolet: "Stunt Anthem"

27- Goodby, Silverstein & Partners - Silverado: "2012"

28- Inhouse Agency - GoDaddy.co: "Body Paint"

29- Inhouse Agency - GoDaddy.co: "Cloud"

30- Inhouse Agency - H&M.com: "David Beckham"

31- Inhouse Agency - History Channel: Swamp People: This is Your Boss"

32- Innocean - Hyundai: "Think Fast"

33- Innocean - Hyundai: "Cheetah"

34- David & Goliath Kia: "A Dream Car. For Real Life"

35- BBDO - M&Ms: "Just My Shell"

36- Grey - NFL: Timeline"

37- Criado por consumidor - Doritos: "Sling Baby"

38- Criado por consumidor - Doritos: "Man s Best Friend"

39- TBWA/Chiat/Day - PepsiMax: "Check Out"

40- TBWA/Chiat/Day - PepsiMax: "King s Court"

41- 72 & Sunny - Samsung: "Thing Called Love"

42- Skechers: Go Run"

43- Inhouse Agency - Teleflora: "Give and Receive"

44- Saatch&Saatchi - Toyota: Reinvented"

45- Attik, Team One - Lexus: "The Beast"